The Engagement Ring Shopping Cycle

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New research just released by The Knot states that the average person takes almost 3 ½ months, shops at four different retailers, and spends more than $7,000 to find their perfect engagement ring. But what really makes up this emotional, time consuming, exciting (and expensive) time in your life?

It All Starts with Research

The survey states that while taking several months and shopping around at different locations – a groom looks at more than 20 different ring styles in all. He spends hours (and weeks) researching brands, technical diamond information and designs online, and in the end, almost 20% will actually bring along their bride-to-be at some point during the shopping process in order to find out what she likes.

Sound daunting? Luckily for bride and grooms-to-be, most retailers and brands have great online websites and mobile capabilities that make it easy for you to research on the go (and in secret)!

Choosing Where to Buy It

The Engagement Ring Shopping Cycle_Sep2014 4While most research is conducted online, and many websites are equipped to handle e-commerce sales, a majority (more than 40%) of grooms are still buying the ring in actual brick and mortar stores. Why?

According to the study, 69% said they wanted to see the ring in person, 35% were concerned about customer service, and 33% wanted the special attention.

But don’t let this discourage you from buying online if it is easier and more comfortable for you. Most brands today stand behind any online purchase 100%, and many can even provide personal shopping experiences (like our Perfection stylists). Plus, there are free shipping and return options if you end up getting something you would like to change out.

But How Much to Spend?

Most brides end up with a ring between $5,000-$12,000, but there are always higher and lower options. In the end, you should spend what makes you comfortable and helps you to get the ring of your dream.

Choosing the Ring Style

If you refer back to my first point here, paying attention to hints from your bride-to-be or asking her what she wants can be the best way to ensure you make a good choice. Or, you can always ask her family or friends. But don’t fret if she wants something unique! Almost half of people who buy rings make custom changes to a ring they choose.

The Engagement Ring Shopping Cycle_Sep2014 2 The Engagement Ring Shopping Cycle_Sep2014 3 The Engagement Ring Shopping Cycle_Sep2014 5

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Need more advice on engagement ring shopping? Check out the whole study from The Knot here!

**note, all statistic in this post are from The Knot and JCK.

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